Search Engine Optimization (SEO) as a marketing strategy, considers how search engines work, what people search for, keywords of their searches and the search engines they use. Optimising a website for SEO will often involve making changes to its content with increased relevant keywords to the target audience, coding & structure to ease the indexing activities of the search engines, such as Google, Bing, etc.
Search Engine Marketing (SEM) is a form of popular digital marketing that involves promoting on search engines, such as Google or Bing. This form of advertisement is usually visible in the results pages of the search engines, which objective often is to increase traffic to one’s website. This form of Cost-Per-Click (CPC) or Pay-Per-Click (PPC) marketing requires the use of keywords and can be coupled with Search Engine Optimization (SEO) to increase its effectiveness.
Search Engine Optimization (SEO) as a marketing strategy, considers how search engines work, what people search for, keywords of their searches and the search engines they use. Optimising a website for SEO will often involve making changes to its content with increased relevant keywords to the target audience, coding & structure to ease the indexing activities of the search engines, such as Google, Bing, etc.